The Secret to Attracting Your Ideal Customers
Consultancy businesses can be feast or famine. Either you have too many clients or you have long periods where nothing new is coming in. This can be stressful, and it limits the impact you can make on the world. It can also make you lose your passion for consulting overall.
If you experience this feast and famine cycle or find yourself working with clients who aren’t the right fit, then it’s time to make a change. You need to look at how you’re bringing in clients and whether there’s a better way.
How Do You Attract Clients?
There are a few different ways that your business can attract clients. One of the most common is through referrals. When previous clients refer new clients to you, the new clients already know about your work. They trust you because of the personal connection and are eager to get started.
This is a completely free way to get clients and takes little investment outside of you doing your job well. So, don’t dismiss this tactic. But you shouldn’t rely on it completely either. It can leave you trapped with clients who aren’t your ideal client, trapped by previous agreements and prices, and too busy to work on improving your business in the way you dream about.
This isn’t an ideal business situation and there is a better way.
The Better Way to Attract New Clients
In business as in life, you need to take control. You need to set up your own system for client acquisition. This will help you choose your own clients, build authority in your niche, take control of your business growth, and increase your revenue.
And best of all, once you’ve set the system up, it will run automatically with tweaks and changes as the market, your goals, and the business changes.
The secret to attracting new clients, the right kinds of clients, is not to leave it to chance. You need a system that you can set up and let run on automatic, attracting your ideal clients and making them eager to work with you. And meanwhile, you can focus on the job you love to do.
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Learn more about Strategy Codes’ unique framework for creating a custom-designed client acquisition system here.