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Frequently Asked Questions

1. Why is this any different from other strategic planning or marketing tools?

In order for to reach a market leadership position, your marketing needs to closely align to your business strategy. After 27 years of planning, Chris found that most strategic plans rarely get implemented, and hardly ever align with the rest of the company.

The process does just that. Every part of the strategy becomes a tool for your team to make the right decisions, take the right action and realise the goals.

2. How does knowing my CODES give me the ability to make better decisions?

CODES combines the fundamental framework that successful companies have, into an easy-to-adopt method. It combines five elements that are used to structure your marketing. Don’t take our word for it, if you schedule a call today, we will share the CODES framework with you immediately, and you’ll quickly understand how knowing this will transform your business and your marketing.

3. We’re a start-up. Will this work for us?

Start-ups are unique and need to be treated differently. CODES contains two different frameworks depending on whether you’re establishing your strategy or need to provide due diligence and market testing of a concept. There is a critical point during the first two years of operation in any business that, once clarified early, will vastly increase your likelihood of success. Click here for more information.